Delivering virtual events: One year on

collab virtual world

Earth Day 2020 saw innovative Nottinghamshire and Lincolnshire based Gusto Group deliver their first digital event in partnership with the Lincolnshire Chamber of Commerce. The event focussed on what a more sustainable post COVID-19 future might look like across a number of different sectors.

The team went from hosting the Earth Day conference in April 2020 to running a community conference alongside the Lincolnshire Show 2020 on Zoom, to later launching Collab Virtual World.

Adapting to remote working in 2020, the Gusto team diversified and began to focus their efforts on delivering digital meet ups such as community conversations designed to get communities talking to each other during lockdown. 

The team at Gusto have since delivered numerous virtual events for a variety of prestigious organisations following the launch of Collab. These include the Lincolnshire Tech and Innovation Awards 2020, the International Air and Space Training Institute (IASTI) launch event, Recruiting Talent in Nottinghamshire and many more.

In fact, in January 2021, the team at Collab provided tech support for Joe Biden’s virtual Democrats Inauguration Gala, along with providing a bespoke Democrats Gala venue which was used by a Los Angeles events company to host their inauguration watch party.

Along with providing live event tech support, Collab works alongside American-based tech firm Remo to create unique bespoke 3D photo-realistic digital floor plans for event hosts to use from around the world.

CEO of Gusto Group and Collab Virtual World, Steff Wright commented on the past year, he said: “Since World Earth Day 2020, our team has been on an incredible journey throughout the past year. Helping to deliver that first digital event was the perfect springboard for our new venture into virtual events.

“More than anything, we just wanted to keep the conversation going whilst everything came to a stand-still through lockdown. We knew that diversifying into the virtual world was a fantastic prospect, but I don’t think any of us could have predicted the opportunities that were to come from our decision to do so.

“Since World Earth Day 2020, we have worked with small businesses, local councils and national companies and even Biden’s democratic party to deliver fantastic events that would have otherwise been postponed or cancelled.

“Climate change will dominate the agenda over the coming months and will require individuals and businesses to adapt. Improved global communication is going to play an important role in helping that happen and I am keen to ensure that our Collab virtual world helps to link people together in a meaningful way.

“From hosting that first Earth Day Zoom event and community conversations between Scampton and Collingham, to launching an exciting tech start-up, it is fair to say that we have truly evolved.”


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